Valpak Direct Marketing Systems, Inc.

  • Sales Manager

    Job Locations US-AZ-Tucson
    Posted Date 1 month ago(12/11/2018 10:15 AM)
    Job ID
    Sales (Local & National)
    Company Name
    Valpak of Tucson
  • Responsibilities

    • Time in the role can vary based on the number of sales representatives in the local market, but a general guideline is 60% spent on direct individual selling efforts and 40% spent leading and developing others
    • Direct Sales - Consult with local and regional businesses, selling Valpak media solutions to meet their business needs and achieve assigned sales goals
    • Team Lead - Lead a local team of Valpak sales representatives across a spectrum of activities including but not limited to generating new business and providing exceptional service to existing clients to renew and upgrade existing programs
    • Provide ongoing training, coaching and development for existing and new sales reps
    • Develop and execute effective local sales tactics and strategies to achieve sales objectives
    • Ensure sales activity is being applied in the market with the required effort to cover the opportunity and maximize outcomes
    • Lead your sales team through the effective use of and system best practices
    • Hire new sales reps as needed and minimize employee turnover to ensure staffing levels are maintained in line with market opportunity and coverage needs
    • Develop personal trusted relationships with the top Valpak clients in the market
    • Meet and exceed established sales goals
    • Meet key deadlines, including deliverables to senior management such as market updates and reliable ongoing sales forecasting
    • Network in the community as the key local Valpak brand ambassador to support both revenue and staffing needs
    • Stay current on local market and industry trends, and ensure the same from the sales team
    • Foster a positive high-performance local team culture that makes Valpak a great place to work - and is a key driver of revenue and client success


    • Base salary, personal commissions and bonus based on team performance
    • Sales contests and incentives
    • Competitive company benefits program


    • 7+ years of demonstrated direct sales experience with a proven record of success
    • 2+ years of demonstrated sales management experience with a proven record of success
    • Experience in print and digital advertising sales preferred, but not required
    • Ability to gain the trust, confidence and respect of the team they lead, and inspire them to increasing levels of achievement
    • Demonstrated ability to develop and execute sales strategies and tactics, operate with urgency, hit deadlines and achieve sales objectives
    • Strong verbal and written communication and presentation skills, with emphasis on engagement and persuasion
    • Must personally possess and be able to nurture from their sales reps a curiosity and a true passion for talking face-to-face with local businesses, stimulating customer interest and helping develop effective solutions.
    • Well-developed contemporary productivity and technological skills (computer, Internet, Word, Excel, CRM, Mobile and Social)
    • Understanding of traditional and digital media platforms
    • Strong analytical skills
    • College degree is preferred
    • Ability to foster a positive local team culture that influences the right behaviors and outcomes
    • Ability to hire, train and develop sales employees to maximize their success and contribution to the business and to minimize employee turnover
    • Local market experience is a plus

    Company Overview

    Valpak is an independent local media company that is a pioneer in the direct mail and database marketing space. Valpak provides integrated print and digital advertising solutions across the U.S. and Canada - led buy the iconic and supremely efficient Valpak “Blue Envelope” that reaches 38M U.S. households and boasts an amazing 75% open rate, as well as the online and mobile platforms. Valpak’s heritage, ownership investment and vision has the company well positioned for growth – and you will join a culture known for encouragement, collaboration, having fun - and winning! The U.S. local ad spend on direct mail is larger than paid search, and direct mail has 10 times the response rate of paid search and email combined. 97% of consumers look for deals when they are shopping and 90% use coupons – including 94% of millennials…because, Saving is sexy!

    As a Valpak sales representative, you will be a local media expert who consults with local and regional businesses to help them achieve their goals. Valpak solutions are simple and the products work! You will differentiate yourself in the market by leading with direct marketing solutions - featuring the proprietary Valpak “Blue Envelope” and coupon and incentive marketing solutions that clients can only buy from you - and complemented by an accompanying suite of digital and print solutions. Valpak is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive. Join our team. Open the Neighborhood!™


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