Valpak Direct Marketing Systems, Inc.

  • Marketing and Communications Manager

    Job Locations US-FL-St Petersburg
    Posted Date 6 days ago(11/7/2018 4:01 PM)
    Job ID
    2018-1452
    Category
    Corporate Communications
    Company Name
    Valpak Corporate Headquarters
  • Responsibilities

    Self-motivated Marketing & Communications manager with experience handling both internal and external business communication. Top candidates will be skilled at creating content that both engages employees and keeps stakeholders informed about business decisions. The ideal candidate will be eager to tackle the challenges of developing content that generates buzz about existing and new product lines and other revenue generating initiatives both internally and externally.  

     

    Essential Duties and Responsibilities:

    • Develop strategic communication plan for all business initiatives
    • Develop strategic messaging for all key audiences; sales teams, internal employees. Daily, weekly and quarterly.
    • Aid in adoption of new products & programs via communication channels
    • Develop content for chatter, websites, social media, newsletters, press releases and any other distribution channels ensuring message consistency and continuity
    • Track and report content consumption rates, analytics and develop improvement strategies.
    • Determine creative ways to keep audiences engaged
    • Manage communication recipient list process
    • Internal website content management
    • Develop and produce high-quality, informative, and interesting press releases, press kits, and related materials around key business initiatives
    • Proactively identify media and press opportunities
    • Develop quarterly and annual media activity reports
    • Develop or commission market research as needed
    • Working closely with other department heads and key internal stakeholders to support marketing initiatives and campaigns, ensuring consistent messaging across all programs
    • Performs related work and additional duties as needed or required.

    Qualifications

    Education/Experience:

    Bachelor's Degree in Marketing, Communications, or related field preferred. Minimum 5 years of experience in Marketing and/or Communications or similar field is required.

     

    Requirements and Qualifications:

    • Excellent written and verbal communication skills and strong presentation skills
    • Strong copywriting and content creation skills
    • Excellent organizational skills and the ability to meet deadlines
    • Ability to multitask and monitor several projects on a daily basis
    • Ability to work well under pressure and manage time effectively
    • Demonstrated ability to use social media channels effectively to deliver marketing content
    • Ability to take initiative to develop new strategies and outside-the-box ideas for social media.
    • Experience creating targeted content that generates measurable ROI
    • Knowledge of Word press
    • Knowledge of Pardot or similar email communication platform
    • Knowledge of salesforce is a plus
    • Excellent media relations skills
    • Ability to work independently or in a team

    Company Overview

    At Valpak, we look for employee-focused, committed, and passionate Subject Matter Experts (SMEs). For nearly 50 years, Valpak has led the way in the coupon mailing industry, providing money-saving discounts to millions of consumers and local businesses looking to reach new customers and strengthen their marketing successes.  Our mission is to help people save, businesses grow and neighborhoods thrive. 

     

    If you desire to work in a comfortable, collaborative atmosphere, Valpak may be the place for you. Our workforce is diverse in thought, perspective, and culture. We provide our employees with a comprehensive benefits package including: medical, dental, vision and 401K.  As a family-focused company we believe in balancing work and play so feel free to use your paid time off as you wish.

     

    Valpak is an Equal Opportunity Employer (EOE).

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