Valpak Direct Marketing Systems, Inc.

  • SEM Analyst

    Job Locations US-CA-Santa Monica
    Posted Date 2 weeks ago(5/11/2018 8:27 AM)
    Job ID
    2018-1353
    Category
    Analytics
    Company Name
    Savings.com
  • Responsibilities

    Are you a passionate marketer looking for a rewarding role in Digital Marketing? Savings.com, a leading coupon destination, is currently looking for a savvy SEM Analyst to drive sales growth through a variety of paid search campaigns. In your role as SEM Analyst, you will be responsible for managing a book of business to achieve specific business goals.

     

    A Successful SEM Analyst at Savings.com:

    • Independently analyzes data and promptly takes action
    • Is curious about the “why”
    • Loves utilizing the latest AdWords features

    Essential Duties and Responsibilities:

    • Set up and maintain paid search campaigns on major search engines with keywords that best leverage inventory of active deals.
    • Analyze keyword performance with a goal to optimize quickly for keywords that need immediate attention, strong performers that could potentially perform even better, and anything in-between.
    • Use suite of reporting tools to drive incremental sales for your accounts.
    • Provide detailed client data & actionable insights - sales projections, deal performance, competitive benchmarking to build and grow client relationships.
    • Work closely with sales team to win search rights through pitches, projections, reporting, and new campaign ideas.
    • Support incremental company marketing initiatives as appropriate to grow business at positive ROI.
    • Routinely test the latest Google AdWords and Bing Ads features in order to maximize profit.

    Qualifications

    • BS/BA in Business, Marketing, Economics, or Mathematics discipline, preferred.
    • 1 year of Search Engine Marketing experience
    • Google AdWords Search Certification
    • Comfortable working in both internal platforms and search engine interfaces
    • Intermediate Excel knowledge
    • Excellent analytical skills
    • Strong teamwork, communication and brainstorming
    • Good troubleshooting skills and a love of solving problems
    • Ability to adapt quickly and seamlessly in an ever-changing environment

    Company Overview

    Savings.com helps you save money every day. We have the best deals on all the things you want, making it easier than ever to search, find and share big savings from all your favorite brands and stores. Built on best-of-breed technology, we offer the best collection of coupons available online to help you find the best savings opportunities.

     

    Benefits of working at Savings.com:

    • Opportunities to contribute to key company initiatives
    • Involvement in a variety of PPC projects
    • Great creative freedom and ability to quickly get things done
    • Casual work environment with flexible daily schedule
    • Competitive benefits (health, dental, vision, 401k, generous paid time off)

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