Valpak Direct Marketing Systems, Inc.

  • Digital Copy-writer

    Job Locations US-FL-St Petersburg
    Posted Date 1 month ago(3/22/2018 12:22 PM)
    Job ID
    Company Name
    Valpak Corporate Headquarters
  • Responsibilities

    Valpak is looking to fill a Digital Copy-writer position with a candidate that has dabbled in the field of SEO, but would like to gain additional experience...  Think of it as writing with a future in SEO and internet marketing!!



    Valpak has a small but brilliant SEO team that does optimization work for B2C, B2B, and international websites. We have team members who focus on technical SEO, and team members that focus on writing amazing optimized web page content. This position is for a person that is a talented writer who has been initiated into the work of SEO and is excited to find a job to build on their skills and further develop a career focused on the marketing of websites. The right candidate for this position must be passionate about the following:

    • Writing – You will be creating web content for digital marketing with a focus on SEO user readability, engagement, relevance, and uniqueness
    • The Internet – Your SEO expertise can only be enhanced with a passion for all things search. The goal is to be able to write optimized copy that entices consumers to purchase products or services from local advertisers on
    • Details – You will be assisting with daily workflow reporting along with publishing content to, so a passion for excellence is a must

    This role involves a high degree of collaboration and interaction with executives, internal corporate stakeholders franchise owners and staff. The right person has confidence in their writing talent and knows that they are ready to step up their SEO skills to become a subject matter expert that helps drive traffic and revenue.


    NO REALLY, WHAT WOULD I DO?  A successful Digital Copy-writer would:

    • Write unique and engaging product, merchant, and coupon descriptions for local businesses on Incorporate SEO techniques to optimize search engine performance, including keyword research and competitor analysis
    • Provide daily metric reporting to establish workflow and meet writing deadlines for our franchise network
    • Communicate with multiple groups including our franchise network in the assistance of providing optimized content for their advertisers on
    • Regularly review new advancements in SEO to further your expertise in optimization of digital copy and develop strategies to improve content on



    We’re looking for awesome, detail orientated writers. Bonus points if you have highly developed SEO skills, but not a requirement.  In a nutshell, we’re looking for people with the following experience and skillsets:

    • Strong writing skills with an in-depth knowledge of the English language and the ability to write clear, precise marketing text
    • Experience, knowledge and a passion for the Internet, search, social media, and e-commerce
    • Strong interpersonal and communication skills with ability to effectively collaborate across teams
    • Basic understanding of the primary factors that influence organic search crawling, indexing and rankings
    • 2 years professional writing experience
    • Bachelor’s Degree strongly preferred

    Company Overview

    At Valpak, we look for employee-focused, committed, and passionate Subject Matter Experts (SMEs). For nearly 50 years, Valpak has led the way in the coupon mailing industry, providing money-saving discounts to millions of consumers and local businesses looking to reach new customers and strengthen their marketing successes.  Our mission is to help people save, businesses grow and neighborhoods thrive. 


    If you desire to work in a comfortable, collaborative atmosphere, Valpak may be the place for you. Our workforce is diverse in thought, perspective, and culture. We provide our employees with a comprehensive benefits package including: medical, dental, vision and 401K.  As a family-focused company we believe in balancing work and play so feel free to use your paid time off as you wish.


    Valpak is an Equal Opportunity Employer (EOE).


    Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
    Share on your newsfeed

    Need help finding the right job?

    We can recommend jobs specifically for you! Click here to get started.