Valpak Direct Marketing Systems, Inc.

  • Job Locations US-CA-Los Angeles | US-CA-San Jose | US-CA-San Diego
    Posted Date 3 weeks ago(3/5/2018 4:42 PM)
    Job Title
    General Manager
    Job ID
    Sales (Local & National)
    Company Name
    LA West Office
  • Responsibilities

    • This position will cover our Western Region markets and can be based out of Los Angeles, or San Jose
    • Lead a local team of Valpak Sales Directors and sales representatives across a spectrum of activities including but not limited to generating new business and providing exceptional service to existing clients to renew and upgrade existing programs
    • Provide ongoing training, coaching and development for existing and new Sales Directors and sales reps
    • Develop and execute effective local sales tactics and strategies to achieve sales and profitability objectives
    • Ensure sales activity is being applied in the market with the required effort to cover the opportunity and maximize outcomes
    • Lead your sales team through the effective use of and system best practices
    • Hire new sales reps and minimize employee turnover to ensure staffing levels are maintained in line with market opportunity and coverage needs
    • Develop personal trusted relationships with the top Valpak clients in the market
    • Meet and exceed established sales and profitability goals
    • Meet key deadlines, including deliverables to senior management such as market updates and reliable ongoing sales forecasting
    • Network in the community as the key local Valpak brand ambassador to support both revenue and staffing needs
    • Stay current on local market and industry trends, and ensure the same from the sales team
    • Foster a positive high-performance local team culture that makes Valpak a great place to work - and is a key driver of revenue and client success
    • Frequent local travel may be required, and limited overnight travel.


    • Base salary, plus bonus
    • Sales contests and incentives
    • Competitive company benefits program


    • 8+ years of demonstrated sales leadership experience with a proven record of success
    • Experience in print and digital advertising sales preferred, but not required
    • Experience managing managers is strongly preferred
    • Ability to gain the trust, confidence and respect of the team they lead, and inspire them to increasing levels of achievement
    • Demonstrated ability to develop and execute sales strategies and tactics, operate with urgency, hit deadlines and achieve sales objectives
    • Strong verbal and written communication and presentation skills, with emphasis on engagement and persuasion
    • Must personally possess and be able to nurture from their sales leaders and reps a curiosity and a true passion for talking face-to-face with local businesses, stimulating customer interest and helping develop effective solutions.
    • Well-developed contemporary productivity and technological skills (computer, Internet, Word, Excel, CRM, Mobile and Social)
    • Understanding of traditional and digital media platforms
    • Strong analytical skills
    • College degree is strongly preferred
    • Ability to foster a positive local team culture that influences the right behaviors and outcomes
    • Ability to hire, train and develop sales employees to maximize their success and contribution to the business and to minimize employee turnover
    • Local market experience is a plus

    Company Overview

    Valpak is an independent local media company that is a pioneer in the direct mail and database marketing space. Valpak provides integrated print and digital advertising solutions across the U.S. and Canada - led buy the iconic and supremely efficient Valpak “Blue Envelope” that reaches 38M U.S. households and boasts an amazing 75% open rate, as well as the online and mobile platforms. Valpak’s heritage, ownership investment and vision has the company well positioned for growth – and you will join a culture known for encouragement, collaboration, having fun - and winning! The U.S. local ad spend on direct mail is larger than paid search, and direct mail has 10 times the response rate of paid search and email combined. 97% of consumers look for deals when they are shopping and 90% use coupons – including 94% of millennials…because, Saving is sexy!

    As a Valpak General Manager you will lead a region of Sales Directors and sales representatives who are local media experts. The sales teams within your region will consult with local and regional businesses to propose and close print and digital programs that help them achieve their business goals. Valpak solutions are straightforward, contemporary - and the products work! You will be responsible for the overall sales strategy, execution and profitability across your region which can include multiple markets. You will lead, coach and develop Sales Directors who are responsible for managing the local sales representatives, and you may also – where appropriate – have sales reps report to you directly.  Along with your Sales Directors, you will be very involved with motivating, guiding and developing sales representatives and will develop relationships with key clients. The Valpak GM is a selling leader that enjoys and prioritizes coaching and developing their team, developing trusted relationships with existing and new clients – and participating in key proposals and closing deals. The General Manager is involved in the local business community and is the lead brand evangelist for Valpak in the local markets.


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