Valpak Direct Marketing Systems, Inc.

  • Paid Search Manager - SEM Manager

    Job Locations US-CA-Santa Monica
    Posted Date 1 month ago(3/15/2018 9:13 AM)
    Job ID
    Company Name
  • Responsibilities

    Are You a Passionate Marketer Looking for a Rewarding Role in Digital Marketing?

 , a leader in affiliate search marketing, is currently looking for a Paid Search Manager - SEM Manager to ensure the profitability of hundreds of retail affiliate paid search campaigns. In your role as Paid Search Manager - SEM Manager, you will also oversee a driven team of three analysts. You will work closely with the Head of Marketing to execute campaign optimization projects in alignment with team goals.


    A Successful SEM Manager at

    • independently analyzes data and promptly takes action
    • is a proven leader who empowers others to perform at a high level
    • loves utilizing the latest AdWords features

    Essential Duties and Responsibilities:

    1. Maintain accountability over search campaign budgets, including $500k average monthly marketing spend.
    2. Drive consistent growth and profitability by actively managing the prioritization, optimization, and rebidding of actively marketed paid search campaigns.
    3. Develop and mentor team of three analysts. Provide new responsibilities and challenges. Dictate campaign ownership and prioritization for each analyst, along with recurring campaign optimization tasks.
    4. Identify new opportunities to drive revenue and profitability through internal reporting and online tools. Align with Merchant Outreach team to secure incremental business.
    5. Contribute to other company projects and marketing initiatives (display, grocery, social, content).


    Education and Experience:

    • Bachelor’s Degree in quantitative or business discipline, preferred
    • Minimum 4 years of paid search marketing experience for an online company
    • Minimum 1 year of experience managing direct reports

    Requirements and Qualifications:

    • Proven track record of increasing organizational profitability using paid search
    • Exceptional knowledge of online monetization models (affiliate marketing, CPC, CPA) and associated networks/agencies
    • Supreme understanding of Google AdWords, Bing Ads, and Yahoo Gemini platforms (Google AdWords Search Certification, required)
    • Experience using Google Analytics to understand on-site experience
    • Experience with bid management platforms like Kenshoo, Marin, or similar
    • Experience with A/B testing, multivariate testing, conversion rate optimization (CRO)
    • Advanced analytical and mathematical skills, along with efficient Excel skills
    • Genuine passion for online marketing, paid search, and retail, in particular
    • Proven leadership skills
    • Excellent project management and time management skills
    • Strong written and verbal communication skills
    • Fearless in a fast-paced work environment

    Company Overview

    Benefits of Working at

    • Be part of a valued team that drives the core business forward
    • Immediate involvement in a variety of marketing projects
    • Great creative freedom and ability to quickly get things done
    • Casual work environment with flexible daily schedule
    • Competitive benefits (health, dental, vision, 401k, generous paid time off)

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