Valpak Direct Marketing Systems, Inc.

  • Sales Director

    Job Locations US-WA-Seattle
    Posted Date 5 months ago(12/29/2017 3:03 PM)
    Job ID
    Sales (Local & National)
    Company Name
    Valpak of Seattle
  • Responsibilities

    • Lead a local team of Valpak sales representatives across a spectrum of activities including but not limited to generating new business and providing exceptional service to existing clients to renew and upgrade existing programs
    • Provide ongoing training, coaching and development for existing and new sales reps
    • Develop and execute effective local sales tactics and strategies to achieve sales objectives
    • Ensure sales activity is being applied in the market with the required effort to cover the opportunity and maximize outcomes
    • Lead your sales team through the effective use of and system best practices
    • Hire new sales reps and minimize employee turnover to ensure staffing levels are maintained in line with market opportunity and coverage needs
    • Develop personal trusted relationships with the top Valpak clients in the market
    • Meet and exceed established sales goals
    • Meet key deadlines, including deliverables to senior management such as market updates and reliable ongoing sales forecasting
    • Network in the community as the key local Valpak brand ambassador to support both revenue and staffing needs
    • Stay current on local market and industry trends, and ensure the same from the sales team
    • Foster a positive high-performance local team culture that makes Valpak a great place to work - and is a key driver of revenue and client success
    • Frequent local travel may be required, and limited overnight travel.


    • 5+ years of demonstrated sales management experience with a proven record of success
    • Experience in print and digital advertising sales preferred, but not required
    • Ability to gain the trust, confidence and respect of the team they lead, and inspire them to increasing levels of achievement
    • Demonstrated ability to develop and execute sales strategies and tactics, operate with urgency, hit deadlines and achieve sales objectives
    • Strong verbal and written communication and presentation skills, with emphasis on engagement and persuasion
    • Must personally possess and be able to nurture from their sales reps a curiosity and a true passion for talking face-to-face with local businesses, stimulating customer interest and helping develop effective solutions.
    • Well-developed contemporary productivity and technological skills (computer, Internet, Word, Excel, CRM, Mobile and Social)
    • Understanding of traditional and digital media platforms
    • Strong analytical skills
    • College degree is preferred
    • Ability to foster a positive local team culture that influences the right behaviors and outcomes
    • Ability to hire, train and develop sales employees to maximize their success and contribution to the business and to minimize employee turnover
    • Local market experience is a plus


    • Base salary, plus bonus
    • Sales contests and incentives
    • Competitive company benefits program

    Company Overview

    Valpak is an independent local media company that is a pioneer in the direct mail and database marketing space. Valpak provides integrated print and digital advertising solutions across the U.S. and Canada - led buy the iconic and supremely efficient Valpak “Blue Envelope” that reaches 38M U.S. households and boasts an amazing 75% open rate, as well as the online and mobile platforms. Valpak’s heritage, ownership investment and vision has the company well positioned for growth – and you will join a culture known for encouragement, collaboration, having fun - and winning! The U.S. local ad spend on direct mail is larger than paid search, and direct mail has 10 times the response rate of paid search and email combined. 97% of consumers look for deals when they are shopping and 90% use coupons – including 94% of millennials…because, Saving is sexy!

    As a Valpak sales director you will lead a team of sales representatives who are local media experts. Your sales team will consult with local and regional businesses to propose and close print and digital programs that help them achieve their business goals. Valpak solutions are straightforward, contemporary - and the products work! You will be responsible for guiding, developing and motivating existing sales reps to increasing levels of success, as well as hiring and developing new reps as a part of your high-performing sales team. The Valpak leader is a selling sales manager that enjoys and prioritizes being out in the field with their sales reps, coaching and developing their team, developing trusted relationships with existing and new clients – and participating in key proposals and closing deals. The sales director is involved in the local business community and is the lead brand evangelist for Valpak in the local market.


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