Valpak Direct Marketing Systems, Inc.

Marketing Research Manager

US-FL-St Petersburg
3 months ago(10/20/2017 8:38 AM)
Job ID
Valpak Corporate Headquarters


Valpak needs to fill an experienced marketing research manager position to lead and mentor a team of research analysts. The research team develops and delivers enterprise-wide advertising sales, competitive intelligence and primary research programs. Projects include interpreting syndicated research data, direct mail campaign results, segmentation analyses, primary research findings or an emerging competitor development to produce actionable insights. This working leader role thrives in a fast paced, dynamic sales environment and is rewarded with workday diversity that includes helping sales professionals and stakeholders make knowledgeable decisions.




Valpak’s full service marketing research team creates compelling narratives from multiple data sets to support cooperative and solo direct mail programs and is seeking a skillful leader to manage the team’s daily affairs while maintaining and building team expertise as a respected in-house analytics function. The manager will oversee all day-to-day team operations, including job queue assignments, performance management and supplier relationships.


This position is for a highly-skilled, experienced marketing research leader who likes to learn, wants to share and will:

  • Manage and coordinate research analysts to coach, inspire and mentor the team to advance and grow their analytical and critical thinking skills
  • Utilize knowledge and experience to formulate research related presentations, proposals and recommendations
  • Provide full service consultation and research-based support to all sales channels, including advertiser and key stakeholders, through the creation of powerful data-based stories and practical insights and recommendations
  • Interface with sales teams, advertisers and executives as a marketing research subject matter expert

 The role involves a high degree of interaction and collaboration with other Valpak functional areas.  We’re a friendly, supportive, hard working group that balances routine work assignments with a variety of ad hoc analyses – and all across a wide-ranging group of advertiser categories, from dining and entertainment, to home services and emerging direct-to-consumer startups.





We’re in search of an experienced marketing research leader who can crunch numbers, tell qualitative and quantitative stories and help research analyst teammates do the same. Bonus points if you have direct response, retail and/or CPG media buying or measurement experiences, but those are not requirements.


So to summarize, the right person will have market research and leadership experience and offer the following skills:

  • 5 years of experience in research marketing is required with 2 years in a people leadership role is required
  • Bachelor’s degree in marketing, management, statistics, quantitative methods or other related field is required
  • A Master’s degree is highly desirable
  • Experience with leading syndicated resources such as Claritas demographics, comScore, eMarketer, PRIZM segmentation, Simmons and Scarborough
  • Critical thinking to solve complex problems, individually and with teammates
  • Be a trusted, strategic research expert whose not afraid to discuss the benefits and downsides
  • High marketing/business acumen and the ability to communicate research methodologies in a easy to understand manner to non-researchers
  • Advanced Excel skills, SPSS a plus 



Yes.  If you’re tired of producing the same “TPS” reports month over month then this position may be a great fit! The Valpak marketing research team is a high energy group bonded by a shared commitment to excellence. We strive to work in a comfortable, friendly atmosphere so we only seek pleasant, bright, creative people who are also willing to work hard. If you can bring a seasoned insights and marketing research background, a fresh perspective and want to help grow brand and revenue then we’d like to welcome you aboard.  

Company Overview

At Valpak, we look for committed and passionate Subject Matter Experts (SMEs). For nearly 50 years, Valpak has led the way in the coupon mailing industry, providing money-saving discounts to millions of consumers and local businesses looking to reach new customers and strengthen their marketing successes.  Our mission is to help people save, businesses grow and neighborhoods thrive.


If you desire to work in a collaborative atmosphere, Valpak may be the place for you. Our workforce is diverse in perspectives and culture. We provide our employees with a comprehensive benefits package including: medical, dental, vision and 401(k).  We believe in balancing work and play so feel free to use your paid time off as you wish.


Valpak is an Equal Opportunity Employer (EOE).


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